Pricing Simulator

Test Pricing Scenarios Before You Apply Them

Compare possible Sale Prices, target margins, percentage increases, Gross Profit, and revenue outcomes without changing the Product's saved pricing.

Model the decision before committing to it.

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CurrentScenario AScenario B

Pricing Simulator Overview

Current price, scenario price, margin targets, revenue, and break-even

costfoundry-pricing-simulator-overview.webp

A price change affects more than one percentage

Before updating a Product's Sale Price, users may need to compare multiple outcomes—margin, Markup, Cost %, projected revenue, customer impact, and break-even performance.

Single-Price Guessing

Testing only one price makes comparison difficult.

No Scenario History

Spreadsheet experiments may be lost or disconnected from the Product.

Margin Confusion

Gross Margin, Markup, and Cost % may be mistaken for one another.

Unclear Revenue Impact

A stronger margin does not always mean the best total business outcome.

Compare scenarios without changing live Product data

The Pricing Simulator creates temporary pricing scenarios using the Product's current cost and selected assumptions. Users can compare current Sale Price, proposed Sale Price, dollar increase, percentage increase, Gross Profit, Gross Margin, Markup, Cost %, projected units, revenue, total Gross Profit, and break-even values.

Simulation results remain temporary until the user explicitly applies an approved price.

How the Pricing Simulator works

1

Select a Product

Load current Product Cost and Sale Price.

2

Choose a Pricing Method

Use a direct price, dollar increase, percentage increase, target Gross Margin, target Markup, or target Cost % where supported.

3

Enter Scenario Assumptions

Add projected units, revenue period, or other approved assumptions.

4

Calculate the Scenario

Review price, margin, profit, and revenue outcomes.

5

Compare Options

Place multiple scenarios side by side.

6

Apply the Preferred Price

Save an approved scenario to the Product or discard all changes.

Model pricing from different goals

Choose the pricing method that matches your decision. Only methods that are currently available or approved are included.

Direct Sale Price

Enter the exact proposed Sale Price.

Dollar Increase

Increase or decrease the current price by a dollar amount.

Percentage Increase

Apply a percentage change to the current Sale Price.

Target Gross Margin

Calculate the Sale Price required to reach a selected Gross Margin.

Target Markup

Calculate pricing based on Product Cost and a desired Markup.

Target Cost %

Calculate the Sale Price needed for Product Cost to represent a selected percentage of price.

Cost-Plus Pricing

Add a selected amount or percentage over Product Cost.

Psychological Pricing

Review optional price endings such as .99 or .95 after the core price is calculated.

Compare more than one possible price

Current vs Proposed

Compare saved pricing with a temporary scenario.

Multiple Scenarios

Review several possible prices side by side.

Target-Based Pricing

Calculate from margin, Markup, or Cost % goals.

Revenue Projection

Multiply scenario price by projected units.

Total Gross Profit

Estimate total profit dollars across projected volume.

Break-Even Analysis

Estimate the units required to cover selected costs where supported.

Scenario Notes

Label or describe why a scenario is being considered.

Apply Selected Scenario

Save only the approved result.

Discard Without Changing Product

Close the simulator without altering stored pricing.

Compare price, volume, and profit together

An industry-neutral example showing how different prices and projected volumes affect revenue, Gross Profit, and margin.

Premium Tool Kit

Industry-neutral example · Projected sales are user assumptions

Product Cost
$32.00
Current Sale Price
$70.00
Projected Sales
1,000 units
C
Current
Revenue$70,000
Gross Profit / Unit$38.00
Total Gross Profit$38,000
Gross Margin54.3%
A
Scenario A
Sale Price$76.00
Projected Sales980 units
Revenue$74,480
Gross Profit / Unit$44.00
Total Gross Profit$43,120
Gross Margin57.9%
B
Scenario B
Sale Price$82.00
Projected Sales900 units
Revenue$73,800
Gross Profit / Unit$50.00
Total Gross Profit$45,000
Gross Margin61%
Projected sales are user assumptions. They are not automatically known or predicted by the system.

Avoid one of the most common pricing mistakes

Gross Margin and Markup are not interchangeable. Understanding the difference prevents costly pricing errors.

Product Cost
$40
Sale Price
$100
Gross Profit
$60
Cost %
40%
Gross Margin
60%
Profit ÷ Sale Price
Markup
150%
Profit ÷ Product Cost

Gross Margin and Markup are not interchangeable. The same $60 profit produces a 60% Gross Margin and a 150% Markup because the denominators are different. Always confirm which metric you are using before making pricing decisions.

Explore the decision before saving the price

Review the Product's current Sale Price, cost, and profitability.

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Current Pricing

CostFoundry interface preview

costfoundry-simulator-current-pricing.webp

Choose pricing with more context

Compare multiple price options

Calculate target-based prices

Understand margin and Markup

Estimate revenue and Gross Profit

Test assumptions without changing Product data

Apply only the approved scenario

Pricing Simulator FAQ

The Dynamic Pricing Widget is embedded in the Product workspace and provides fast, single-price feedback for everyday decisions. The Pricing Simulator is a dedicated scenario-analysis tool that supports multiple scenarios side by side, target-based pricing methods, projected units, revenue projections, and break-even analysis for broader pricing decisions.

Learn how to use this feature

Step-by-step instructions, examples, and troubleshooting tips in the CostFoundry Learning Center.

Ready to compare pricing scenarios?

Test target margins, price changes, projected revenue, and Gross Profit before updating the Product.